Saturday, March 2, 2013
Canadians Will Get To Take Legendary Schwartz's Sandwiches Home
The famous smoked meat shop in Montreal is back in the news, having survived being bought by a conglomerate owned by Celine Dion and her husband. Rather than turn Schwartz's into a franchise, the sandwiches are going to be made available at Sobey's throughout the province. The 80-year-old restaurant will be selling the sandwiches for $10.99 Canadian. Will this sully the brand's long-standing reputation? The Daily Brew wonders why Schwartz’s isn't content to be "a cultural cornerstone, a mecca for meat
lovers and the singular destination every food-consuming visitor to
Montreal is told to visit?" Will consumers be able to find the sandwiches across the country or in the US before too long? Stay tuned.
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