The Shat Is Back!

After killing off the Negotiator character seven months ago, Priceline is resurrecting their famous pitch man. The new ad, which is available online now, will begin airing on television today. Shatner will likely be sticking around since his contract is through early 2013 and he expects it will be extended. The 81-year-old has been the public face of the company for 14 years.

Watch it here: http://www.youtube.com/watch?v=7HwTJH-RI18