Shatner Unexpectedly At The Center Of Controversy

The actor is playing the lead on CBS's new show,"Shit My Dad Says", which the network is promoting as "(Bleep) My Dad Says." Earlier this month, The Parents Television Council sent over 300 letters to companies that advertise on television, urging them to stay away from the show unless CBS changes the name. The group's position is that the title is indecent.

Shatner's take? "I wish they would call it shit....The word shit is around us. It's a natural function. Why are we pussyfooting?"

So far the council has heard from a dozen advertisers who agree with their argument.

Stay tuned.