Gimmick Trumps Integrity

In an apparent industry first, Vice, a free glossy, is using the Canadian edition of the magazine to sneak an advertiser's wares onto the cover. The ad, for BMW 1 Series, can only be viewed in the dark since the production department used glow-in-the-dark ink. Vice has 14 international editions, but there are no plans to run a similar ad in the U.S. version. So no radioactive version for you, local readers.